Portfolio

As the Public Affairs Officer, I maintained the public image for the Georgetown Army ROTC Hoya Battalion, an organization consisting of more than 100 cadets and cadre from five different D.C. academic institutions. I grew the organization’s audience by 25 percent on social media during my tenure. I edited, photographed and produced at least 60 images, 3 videos and 8 newsletters. I conducted peer research and competitive analysis to inform consistent brand voice and created a digital content style guide used by cadets two years later.